Tips & Tricks | Boost SEO with these photo goals

SEO (search engine optimization) is the process of optimizing your website to get organic, or un-paid, traffic from a search engine to your website.

When it comes to the photos that you upload to your website, there is more to take into account than optimizing them for web-use.

WHAT TO DO TO MAKE YOUR IMAGES COUNT:

1. Choose the best file type

   • JPGs for photos
   • PNG for most custom graphics, screenshots, and logos (PNG files have a transparent background.)
   • SVG for custom graphics or logos that will be viewed in many different sizes (SVG files scale to a variety of sizes without losing quality.)
   • GIFs for animated or moving graphics

2. Save your image files at 600 KB or less for best results. You don’t wanna slow down your website’s load time.

3. Name your image files with 3-4 words to that describe what it is. Your company name needs be included, preferably at the end.

   (example: logo-agnes-design-by-c.jpg

IMPORTANT TIPS | ICONS

Flat, outlined, smooth, crisp, clean, three-dimensional…icons are in our everyday lives.

icon [ahy-kon]
1. a picture, image, or other representation.
2. a sign or representation that stands for its object by virtue of a resemblance or analogy to it.

Icon creation brings an extension of your brands’ message and “voice.” Always take into account the mood & personality that you’re trying to convey when beginning your journey. Remember, icons are at their best when they can be quickly identified.

WHAT TO TAKE INTO ACCOUNT:

• Clarity - communicate the concept quickly
• Alignment - create balance & align the elements
• Readability - be sure it’s not hyper-detailed and easy for the eye to decipher
• Concision - if using descriptive copy, express your idea in just a few words
• Personality - ensure there’s uniqueness and relay a mood

DID YOU KNOW? | SOME INSIGHT ON X-HEIGHT

The x-height is a reference to the height of the lowercase x in a typeface at any point size. It assists in providing a way of measuring/ describing the overall proportions of a typeface.

WHY X-HEIGHT IS IMPORTANT IN TYPOGRAPHY:

• Determines the readability of a typeface.

• Tall heights are most readable as headlines.

• The small ones make for great choices for body copy.