When it comes to graphic design, we often focus on aesthetics, like how things look, feel, and connect with the audience. In today’s world, there's an equally important factor that designers need to consider, which is SEO, or Search Engine Optimization. SEO is for web developers, content creators, and us (designers). It plays a super important role in how our designs perform online.
At its core, SEO is about making sure that search engines like Google can easily find and rank your content and website as a whole. For graphic designers, this means that the images, graphics, and overall design elements we create must be optimized to ensure they contribute to a site's visibility. When done right, SEO can drive more traffic to your site, increase engagement, and lead to more business for you.
But how does this relate to design? Well, every image you create, every piece of visual content, is a chance to enhance your SEO. By understanding how search engines work and what they look for, you can design with a dual purpose—capturing the viewer's attention and pleasing the search engines. This approach not only improves your designs' effectiveness but also boosts your clients' online presence. It’s a win-win that we designers should be taking into account and doing our best to implement tactics across the board.