When I start on a new logo design project, I never jump straight into sketching. Research is the backbone of the design process. Understanding the industry, the competition, and the target audience is crucial. I make it a point to dive deep into the industry and the specific brand’s history, its mission, and its future goals. This helps me to create a logo that not only looks good but also tells a story. The research phase is where I identify the elements that will make the logo stand out in this crowded world. By understanding the landscape, I can ensure that the logo I create is not just another design but a strategic asset for the brand.