Even seasoned designers can fall into traps when designing logos. One common mistake is overcomplicating the design. A logo should be clear and concise, not cluttered with unnecessary details. Another attractive trap is relying too heavily on trends. While it is important to stay current, a logo needs to have longevity, not just follow the newest, latest, and greatest shiny thing. Failing to consider scalability is another issue. A logo that looks great on a website might not translate well to smaller sizes, like a social media profile picture. I like to remind myself to keep these potential mistakes in mind to ensure the final logo is both effective and timeless.