As a designer, I like to look for ways to showcase my work and the impact or results they have. With SEO, the right design can make a significant difference in how a website performs in search rankings. I’ve seen firsthand how strategic design choices can boost a site's ranking with Google, its visibility, and its traffic.
One example that comes to mind is a project I worked on for a local dog walking and nanny business that wanted to improve its online presence. I focused on creating clean, responsive designs with optimized images and clear, descriptive alt text. The result? Not only did the site look great and match the client’s vision of the brand, but it also saw a noticeable increase in organic traffic within just a few months of launching.
Another project was with a local custom jewelry maker who used natural, raw materials. I implemented SEO best practices throughout the design process. This included compressing images, using descriptive alt text, and ensuring fast load times. The site uses a lot of images, making fast load times an essential task for me. This approach led to a significant improvement in their search rankings, ultimately driving more sales through increased visibility.
These examples highlight the importance of integrating SEO into your design process. It’s my job as a designer to make digital assets work better for both users and search engines. When the elements of great design and SEO strategies are combined, the results can be truly transformative for clients.