Logo design requires a vast amount of research to achieve amazing logo options. In my experience, I have spent between 15 and 20 hours on the entirety of the research process. This includes the preliminary meeting with the client to discuss their wants & needs (logo look & feel, style, color palette, audience, etc.).
WHERE YOUR RESEARCH TIME WILL BE SPENT:
• Company’s industry
• Competitors
• Audience/target market/target demographic(s)
• Inspiration (logo books, design site/blogs, etc.)
• Preliminary brainstorming
• Sketching design options
• Font options