Houston CityBook combines style with substance in the most fascinating city in America. Launched in September 2016, from the most respected editorial team in the city, Houston CityBook is a hybrid of an upscale lifestyle magazine and a more traditional city magazine, with a mix of topics like fashion, art, dining, design and society, along with thoughtful stories on entrepreneurship, innovation and more.
Under the supervision of Art Director, Jeff Gremillion, we worked together closely to invent the look, feel and design of the premiere, second and third issue.
The Garden Hen
The Garden Hen builds beautiful custom coops, and can teach you how to become an urban farmer...If you can dream it, we can build it! We can discuss an all natural diet, and ways you can keep your hens safe, healthy, happy, and never hungry.
Farmer Mike needed a logo and chicken feed packaging that speaks to his mission and also grounds the product in its' roots. The logo is simple and circular, which is appropriate considering a chicken embryo. The packaging is vibrant and alive, ready to attract the avid urban chicken farmer.
Know Autism a non-profit organization formed to increase Autism Awareness. There is an annual gala that is centered around a theme(Light Up My Heart) which is encapsulated in a logo. The client was inspired by floating lamps and cherry blossoms and I translated both of those concepts into this logo by replacing the flowers with orbs of light. Below you will see some future contenders for the events in the coming years.
Fashion icon, Chloe Dao, wanted a revamp to her online store. The design of her website had to showcase her clothing line. Using white, grey and a light blue allows the clothing and models to gleam on the "runway." Check out the website here.
The Foodie Chef
Morgan, The Foodie Chef, loves to cook bright and lively edibles for families. Contrasting a soft font with another that is sharp and edgy plays off the tools she uses to create her dishes. A bowl, a knife and all of the powdery goodness in between. Branding was extended to a website that spotlights her talent of mouth-watering goodness. Check out her website here.
Below you will see some of the sketches that didn't make it to the dinner table.
Free the Captives
Free the Captives is a faith-based, anti-human trafficking non-profit that fights the exploitation and trafficking of Houston’s youth.
As part of their summer program of 2015, the members were to hand-pour and apply labels to candles. In a collaboration with Jill Unrau, the design of candle labels were made to be reminiscent of the scents by using a watercolor effect and lively colors.
Senterra Real Estate Group
Senterra considers itself to have a forward-looking approach to real estate. For their logo, they were in search of something bold and modern that strayed away from their previous, more classic looking logo. Deconstruction of the letterforms reinforces how the agency pools it's resources to design a solid, refined product. The use of dark grey grants a boldness without being overly aggressive and the pop of chartreuese gives the logo a modern edginess the client was attracted to.
Reserve 101 isn't your neighborhood hole-in-the-wall bar; it is an enthralling, sensory experience for all who have a craving for whiskey. The website for Reserve needed to pay homage to a vintage look, but also take on a modern feel to get the crowds excited to come see what the barrels have been aging for their palettes. The look and feel is also extended to menus & monthly e-blasts. Check out the new website here.
Bulb & Plant Mart
The Garden Club of Houston holds an event every year called the Bulb & Plant Mart where greenery is sold and the proceeds are donated towards a community outreach program like Urban Harvest, Prairie Conservancy and Buffalo Bayou Partnership. Logo design for this event had to have a sense of exclusivity and encapsulate the liveliness and vibrancy of the event itself. Branding was extended to a letterhead, donation cards, envelopes & a promotional online poster.
Lucchese Bootmaker prides itself on their quality product. The art director, Amanda Valentine, created a new logo and brand for them and I was in charge of the brand management. Projects consisted of e-blasts, posters, pamphlets, raffle tickets, magazine ad campaigns that needed to be tailor-made by me, just like their fine boots.
Lark Fontaine is a textile production company that is up and coming. The client was inspired by the patterns of Asian lattice. I designed the symbol to be a bit rough to take on the textures found in her textiles and navy blue give it a bold, yet elegant, feature.
Faces of Aging
The Faces of Aging II is a bi-annual publication that shares stories of the elderly that live throughout the state of Texas. The publisher gathers her stories and photography over the course of a year and Core Design and I worked on layout, placement and printing of their second issue. Take a look at people that have stories and stories written all over their faces.
Urban Harvest Mailer
Urban Harvest is a youth outreach program that helps teach how food gets to the table, from start to finish. The children are able to plant, garden, grow and even eat the products of their labor through the generosity of this organization. In order to conserve extra resources, I used the folded envelope itself as a canvas to inform the public about their programs and mission.
A little piece of heaven on Earth awaits you at this tropical, contemporary designed home where you can completely switch off and unwind for your perfect vacation getaway!
The website needed to showcase the villa by using impactful imagery and allowing that to drive the selling point for the space. Clean, simple, beautiful is what the concept is based on. Visit the live site here: www.villaencantadacostarica.com where you can book your dream trip.
Camp Culinary Challenge
Camp for All is a non-profit organization whose mission is to enrich the lives of people with challenging illnesses and/or special needs. The Camp Culinary Challenge is an event held each year through Camp for All, where local chefs and restaurants compete for honors of who can make the best s'mores and mac & cheese. The logo was designed to adhere to the outdoorsy aesthetic through typeface, color and elemental choices. Branding was extended to a letterhead and a save-the-date.